Consumer Research in Mintel's April 2007 US Makeup report reveals, "Ethical products are also important to consumers, since over half of respondents feel it is important to buy products that have not been tested on animals. Similarly, 30% of those surveyed feel it is important for manufacturers to give a portion of the proceeds to a charity. Again, marketers may use this to help their products stand out from the crowd, since only 9% of makeup products used one or the other in 2005-06." 
I for one, definitely would prefer to use products that are not tested on animals. Smashbox was recently voted Best Cruelty-Free Cosmetics Company by peta2, the world’s largest youth animal rights organization. For those of you who are looking for cruelty-free beauty products, take a look at the new Smashbox Palettes For PETA. $34 @ Sephora. The packaging is cute (pictured above)and so are the eye shadows (pictured below). This palette makes for a guilt-free splurge wouldn't you say?
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